Friday, August 9, 2013

Chennai Express Sets A New Record In UK Box Office | Paid Preview Overseas Report

Chennai Express began its overseas box office run on a good note as the film did
great business in popular global circuits.
Being a Shah Rukh Khan film, whose fans
cover a larger part of both hemispheres,
the film received a brilliant response on
its Thursday previews.

In Australia, the film earned Australian $
38,315 and in New Zealand the film
made NZ$ 8,058 which is magnanimous
given only selected Bollywood films fare
so well at their box office!

In U.K, the film has set new record,
which is another SRK stronghold region.
The film on its preview day earned £
142,220 which beats the opening day
records of his previous Karan Johar's My
Name Is Khan and Kabhi Alvida Na Kehna, Aamir Khan starrer 3 Idiots and
Salman Khan starrer Ek Tha Tiger in the
circuit.

As per early estimates, this Rohit Shetty
directorial made a business of over 3 crores in U.A.E.

However, the data from the crucial
circuit U.S.A is still being compiled but
going by the collections in other
important circuits, trade expectations
are immensely high!

Chennai Express Has A Very Good Occupancy On Friday | Box Office

Chennai Express on its opening day began with a great occupancy in most
circuits. In urban centers, the film' s
opening day occupancy is in the range of
85%-95% and even more in some
selected multiplex regions. In single
screens the film mostly opened to house full or near houseful occupancy.

Being a holiday release, the film opened
to a brilliant response at the box office
what with its preview shows having
recorded a good verdict and a great
collections of 6.75 crores at the box office.

Going by its opening day occupancy
which lives up to the hype that the SRK
film had created for itself, the film is
expected to collect above 25 crores on its
1st Friday.

Thursday, August 8, 2013

Chennai Express Takes Bumper Opening in Friday Morning Shows

Chennai Express has taken Bumper Opening all over India in Friday
Morning shows as per latest sample reports are received. Film has done
fabulous business at box office on Thursday Paid Preview and looks
like it will repeat history with Friday also. As per samples film has
taken an occupancy of around 70-80% all over India in Morning shows.

Film is outstanding in Mumbai City with occupancy of 80-85% for
Morning shows. In Hyderabad film is Historic with 90-95%+ occupancy
registered there. In Gurgaon also CE is registering huge occupancy of
80% on average. In Delhi occupancy is little lower with 60% +, but is
still good. In Kolkata City occupancy is in the range of 60-70%.

That means film has started on big note. With day progressing Chennai
Express will register further growth. Expect a Historic number for
Friday at box office as records are going to tumble. As for Friday Box
Office Collection, CE will collect huge there is not doubt as it is
released in 3600+ screens which is biggest by far. If film shows good
jump through the day and sustains well. Plus, Single Screens come to
party, who knows an humongous Friday number is on cards.

Will update again on the trends of Friday. Keep visiting Bindass Bollywood.

BOX OFFICE: Paid Previews Of ‘Chennai Express’ House-Full!

This year's most awaited film, 'Chennai Express', directed by Rohit
Shetty and starring Shah Rukh Khan and Deepika Padukone, is finally
released today. As expected, the box office anticipation is extremely
high.

Produced by Shah Rukh Khan's banner
Red Chillies Productions, 'Chennai
Express' is probably one of the biggest
Bollywood releases this year.
Expectations are already sky- high, with
the film grabbing eyeballs everywhere. Add to that is the festive season, and it
sure looks like the 'Chennai Express'
team has a true-blue winner on their
hands.

We spoke to a few top officials at multiplexes and single screen theatres,
to get a sense of what they predict will
be the opening for the film:

As Cinemax Deputy GM-Corporate Communications and Public Relations Mr.
Girish Wankhede says, "The buzz for
'Chennai Express' is awesome. For today,
all the paid previews are going housefull, while tomorrow also there
is heavy bookings. There is also block bulk
bookings for the weekend, so we predict
for the first two days the occupancy will
be a full 100%. Saturday and Sunday also
looks promising, with the occupancy will
be not less than 90%."

"I won't comment on which film's record
would be broken but I can confidently
say that Chennai Express is going to
create many records for sure, starting
with Paid Previews."

Elaborating on the reason for the
inclusion of paid previews, he said: "We
are glad to screen 10-12 shows on
Thursday itself for two reasons. First and
foremost the buzz is very high and it
makes sense to capitalize on that. Secondly, there is no other
blockbuster in the running that can't be moved. From Friday onwards
there would be an
average of 20 shows at all our major
properties."

A spokesperson of a leading single
screen theatre in Bangalore, Rex
Theatres, agreed with Mr. Wankhede by
saying that buzz is extremely positive.
"Since the film is a festive release, and
add to that it is a big budget Shah Rukh Khan-starrer, buzz is tremendous.
Advance booking trends have been very
encouraging, as the preview shows this
evening are almost sold out. Tomorrow
being a holiday for Eid, we expect
nothing less than an average 90-95% occupancy."

'Chennai Express' expected to taste success at box-office

A super-duper hit from superstar Shahrukh Khan is long overdue, says
the industry. Though his magnetic personality pulls in fans for each
of his films, they were not enough to make his last few films
blockbusters. Now trade pundits are hoping that Chennai Express would
taste box-office success and boost King Khan's fluctuating fortunes.

Shahrukh has pulled out all stops to make this one a hit - from
onground promotions across states, special appearances on the small
screen, having the film's music played in restrooms of multiplexes and
releasing it on an occasion as holy as Eid on Friday - King Khan has
steered Chennai Express around all the right quarters.

In the recent past, the 47-year-old has showcased a variety in his
roles - if he played a fictional version of himself in Billu Barber,
he portrayed Rizwan Khan, a character suffering from Asperger syndrome
in My Name Is Khan with vengeance. His Ra.One, one of the most
expensive movies made in the country, gave SRK a superhero avatar,
while Don 2: The Chase Continues brought him back as the villain, and
Jab Tak Hai Jaan gave a window to his most-loved romantic streak.

My Name Is Khan fared better internationally. SRK himself admitted he
could have done better with Ra.One. And the fizz for Jab Tak Hai Jaan
died soon after it was released.

Such lulls are not new in the Bollywood badshah's over two-decade-old
career. Remember how post-Main Hoon Na, his films Swades, Veer-Zaara
and Paheli won critical acclaim, but failed to elicit an overwhelming
response at the box office?

Then 2006 release Don punched out the bad phase with its tremendous
business, followed by two more blockbusters -Om Shanti Om and Chak De!
India in the following year.

Now people are hoping for a winner in the Rohit Shetty directorial
Chennai Express, which sees SRK romancing his Om Shanti Om co-star
Deepika Padukone.

More so, since it is only Farhan Akhtar- starrer Bhaag Milkha Bhaag
which has been holding the fort at the cash registers since four weeks
now. Smaller films have come and gone, but the demand for Bhaag Milkha
Bhaag, a biopic on ace athlete Milkha Singh, has been pacing ahead,
crossing the Rs. 100 crore mark on Bollywood's racing track.

Chennai Express, with its huge marketing campaigns and tie-ups, heavy
duty promotions, eclectic catchy music, as well as a grand release of
over 3,500 screens in the country and 700 screens abroad, is expected
to outshine Bhaag Milkha Bhaag. It is also being dubbed in nine
languages - English, French, Spanish, Arabic, German, Hebrew, Dutch,
Turkish and Malay.

" Chennai Express is a commercial entertainer and has an obvious and
enormous demand overseas with Deepika Padukone's and Shahrukh Khan's
fan base," says Amrita Pandey, executive director, International
Distribution Studios, Disney UTV.

Nine months after failing to impress his fans with his true-romantic
avatar in Jab Tak Hai Jaan, SRK has taken the commercial action-comedy
genre route, which is usually the trademark of his arch rival Salman
Khan.

"Chennai Express is a comedy film with a love story, but it's
definitely not like Kuch Kuch Hota Hai or Dilwale Dulhania Le Jayenge.
It's a family entertainer. There's a little action too," SRK stated
recently.

Will Chennai Express chug away to success with all its steam?

Wednesday, August 7, 2013

Will Chennai Express Repeat JTHJ Magic At Mysore Box Office?

Traditionally, Karnataka has been a
good market for other language movies.
Especially, Bollywood movies enjoy a
wonderful fan following in the state. It
may be because of the cosmopolitan
atmosphere. The A-list stars' films have often done stunning collections here.

In the recent years, many Hindi films
made good business in Karnataka. Jab
Tak Hain Jaan, Ek Tha Tiger, etc., are the
few films, which earned record-
breaking collections in this part of the
world. Now, yet another flick is ready to hit the screens. Well, it is
none other
than superstar Shahrukh Khan's Chennai
Express, which is releasing worldwide
tomorrow (August 8).

Expectations are huge from the
audience and traders for Chennai
Express. Traders are predicting the
movie to make earth-shattering
collections considering the long
weekend (4 days).

Many are eagerly looking forward to
see whether the film breaks Shahrukh
Khan's Jab Tak Hain Jaan collections in
the Mysore region. It is because the
Yash Chopra's last movie had done an
earth-shattering collections in the opening weekend. The point we have
to note here is that Karnataka is not a
Hindi-speaking region.

Tuesday, August 6, 2013

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